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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    6.9
    69%
  • Product catalog & listings (83)
    6.9
    69%
  • Visual customization (81)
    6.8
    68%
  • Product management (84)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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24 people also want pricing

Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6.2
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.2
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

5.6
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.2
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

4.5
Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Product catalog & listings and Branding and Website integration highest, with a score of 6.9.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(254)

Attribute Ratings

Reviews

(1-25 of 46)
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Victoria Hoete-Dodd | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is used to provide our e-commerce platform across our retail sector.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
  • Plug-and-play.
  • Good security.
  • Constantly updated.
  • E-commerce solution.
  • A lot of features involve the addition of more plugins.
  • Accept crypto payments.
I think WooCommerce would be useful on any site that requires fiat payments to be taken securely.
Jim Nelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have implemented WooCommerce to manage multiple stores on our own WordPress multisite network of more than 1500 member blogs. Through our featured store sites, we sell both physical goods and digital products. I have also installed and helped maintain WooCommerce stores for various other website clients selling a variety of products. WooCommerce is now my preferred e-commerce plugin for any WordPress sites I develop. Using WooCommerce and its various add-ons, I am able to quickly build out an online store and easily manage product inventory and sales.
  • Quick and intuitive install and configuration.
  • Sales tax management.
  • Shipping fee management when drop-shipping from multiple manufacturers.
  • Template customization requires technical capabilities.
WooCommerce is the most popular e-commerce WordPress plugin for a reason. It works great out of the box for simple stores and can be customized in seemingly unlimited ways, thanks to a vast array of add-ons, excellent documentation, and quality technical support. Anyone who is familiar with maintaining a WordPress site can easily integrate a WooCommerce store.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use WooCommerce to sell photography products and services to clients. Often I am booking photography sessions in advance of the date of the shoot, and I have specific time slots available for booking. WooCommerce allows me to make these time slots available to clients and they can book them and pay for them in advance online, from their computer or phone. Because I can combine both the payment and the scheduling, I don't have to worry about double-booking.
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
  • I have to install plugins to add the functionality I need
  • Sometimes I get conflicts between the plugins I have to install
  • Sometimes customization is not straightforward
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I work with clients to develop e-commerce websites, and I always recommend designing the site on WordPress and implementing WooCommerce as the e-commerce solution. Each client's use case is different, which is why I love WooCommerce; the flexibility to customize it as needed for each client is really easy. Plus, because the base software is free, my clients only need to pay additional if they need specific customization or options not available in that base package.
  • Implementation is quick and straightforward.
  • The free base software is often enough for most clients.
  • Customization options are endless with add-on plugins.
  • Because of how the WordPress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
WooCommerce is best for newer stores that don't need a complex solution right away, or have a more basic e-commerce store with products that are sold individually or don't require a ton of customization. It can be up and running within hours.

For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is currently being used to support our organization's online shop. As a host to not only our own line of products but the foundation for a variety of storefronts and individual sellers, it is mainly overseen and managed by our Marketing/Digital Events departments as it addresses the problems of providing more engaging ways to potentially market, browse, and purchase goods.
  • Robust interface.
  • Extremely customizable.
  • Easy to integrate.
  • Smoother load times.
  • Better trouble shooting.
  • Accessibility-friendly tagging options.
While I don't have much experience with other e-commerce tools on the digital market, WooCommerce makes so I don't really feel that I have to. If you or your business has already put together a WordPress site and are happy with the hosting capabilities found within, it is extremely easy to recommend this product. However, if you are starting completely from the ground up or are using another open-source program to host your site, I'd recommend doing more research as I wouldn't say this plug-in is worth the eccentricities of WordPress as a whole.
Brandon Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The reason for preferring WooCommerce is its stability and affordability. I didn't have a good experience with WordPress, but if I talk about WooCommerce, it has brought a great revolution. Because it is quite light so it is really easy to run on cheaper hosting even. However, Magento comparatively I found to be heavier enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It introduces a wide range of features that prove really helpful to web developers and business owners. For serious budget constraints companies, it will be the most suitable option because it is free.
  • The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
  • I prefer it for its integration. It is perfectly used for building multiple sites.
  • One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
  • Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
  • I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
  • However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
This is absolutely a great tool. If you want to take any initiative related to eCommerce then it will prove beneficial to you. Its customization ability will greatly benefit you. It gives you the golden opportunity for controlling variations such as size, case size, color, and many more. It is an efficient platform that is playing an important role in my life.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it to sell our souvenirs to a wider range of well-wishers. We use it to set up commerce pages on our website.
  • Ability to set up commerce pages with few clicks.
  • Features for multiple price, discounts, product description, etc. is what I liked.
  • Easy to use data collection.
  • More variety in free templates.
If you are looking for a no-nonsense, straightforward, intuitive software for setting up commerce in your webpage, then this is the best.
May 28, 2021

Woohoo, Commerce!

Darian Rawson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce was utilized to build popup shops online for various opportunities where a pre-existing online presence was in place using WordPress sites. The platform provides an extremely short setup process to get your store online and start selling. These were short-term sales that focused on moment-based marketing, so the longevity of the storefront was not important. WooCommerce is a great and viable option for creating branded small storefronts as well as big retail storefronts.
  • Very fast to implement if you have an existing website, especially WordPress.
  • Offers a well-rounded suite of tools.
  • Competitive pricing makes it attractive to small businesses.
  • The UI/UX feels a bit behind other product offerings.
  • Sometimes slows down websites when loading info.
  • Improvements in mobile UI.
WooCommerce is extremely well suited for you if you are a small or one-person business. It makes managing all of the parts of selling online manageable but isn't perfect. As always, planning goes a long way, and while WooCommerce accommodates your needs it can take some effort. If you want a branded storefront rather than relying on Etsy or some marketplace storefront, this can be the perfect tool to get that going for you with a minimal amount of effort.
May 24, 2021

WooCommerce Review

Score 5 out of 10
Vetted Review
Verified User
Incentivized
My company uses WooCommerce on our website shop for the shipping and e-commerce department. It is also used for holiday orders, which customers can place orders via our website for special holiday menus. We are a multi-unit operation and the ability to have customers order online for special menus was very important.
  • Search function for orders (name or email, or recipient name if shipped)
  • Easy to set up
  • Archive for old items
  • Glitches with order notifications (emailed to managers)
  • Inability to set up multiple live menus
  • Reporting is not robust
Simple e-commerce website shop would be the best application here. Will not be the best option if you are changing offerings often, like special or holiday menus.
Kejda Gjermani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is used to allow our readers to subscribe to our magazine (options including print or digital) and also to allow them a good deal of self service to edit their personal details, shipping addresses, billing address, and also to purchase gift subscriptions for loved ones. Through other Wordpress functions we’ve integrated Woocommerce into our entitlement system too, to unlock subscriber only content and even grant access to a subscriber only iPad app.
  • Subscriptions
  • Flexible checkout pages
  • Content protection
  • Digital and Physical Products
  • Customer self service
  • Clunky Default Checkout
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.

It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.

But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.
Kaushik Somaiya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used WooCommerce on a lot of my clients site. And one of the site is India's top Kids food online portal - MyLittleMoppet Foods. WooCommerce made it possible for naive clients to have their shop online easily with out of the box solutions related to shipping and pricing.
  • Ease of setup
  • Low cost, You can start online shop with almost 0$.
  • Big community around it for trouble shooting problems
  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
Well Suited for:
  • Low cost quick online shop setup
  • Very easy to set up
  • Good support from the community for trouble shooting issues.
Less Appropriate:
  • You have to manage your own server for performance optimization
  • Based on PHP, there is always a chance of getting hacked if you use too many third party plugins
  • Does not cover everything out of the box - for an example hiding other shipping methods if free shipping is applicable. Weight based shipping etc.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WooCommerce is used across our organization to manage our online storefront.
  • Ability to be customized
  • Strong developer network
  • Strong ongoing support
  • Often times requires third party plugins to achieve functionality
For folks that are looking to build a standard e-commerce website, and are currently using Wordpress as a CMS I think it is a great solution! If you really truly want deep functionality with your e-commerce website you may be better served creating a custom solution.
Felicia Betancourt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I help clients with their WordPress sites that use WooCommerce. WooCommerce is not business software that I would use internally. Rather, it is a consumer product aimed at people who want to use WordPress as the platform for their e-commerce website. WooCommerce keeps track of both product inventory and orders. In addition, it provides templates for the presentation of products, a cart, and a checkout page.
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
  • WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
  • WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
  • WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
  • WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
WooCommerce is the clear choice for anyone who already has a WordPress site, or is committed to using WordPress for some other reason. If the shop-owner can pay for a developer, a store built with WooCommerce can be customized to any spec they can think of. That's really the selling point of WooCommerce: the large and rich ecosystem of plugins already available, along with the community of developers that can build features not provided by any plugin. On the other hand, anyone who has a few products that they want to quickly and attractively present on a website without caring about the platform is better served by Wix, Squarespace, or (for a larger set of products) Shopify.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Woocommerce for our e-commerce website, in order to sell our services, e-learning courses, digital downloads, and subscriptions.
It has solved our need to have an e-commerce platform, managed by ourselves with many features, and keep costs under control.

We sell very few products but the feature and the very fast learning path of Woocommerce give us the possibility to have a very professional e-commerce service on our site.
  • Simple to use.
  • Free (at least if you use the basic features).
  • Well-supported.
  • Tons of plugins and addons.
  • Seamlessly integrated with most WordPress themes.
  • Fast learning path.
  • Some plugins are overpriced.
WooCommerce is well-suited when you need simple e-commerce solutions, they have literally tons of plugins/integration and can be fitted for most needed. The setup is very simple and most Woocommerce themes are compatible with WooCommerce.
You can integrate with other platforms and exchange data using integrations or API.

It's also able to manage shops from small to medium/high size. Obviously, if you need a very large e-commerce [store], it might be worthwhile to point to other platforms or custom solutions.

Furthermore, Woocommerce relies on WordPress and requires minimal knowledge and web hosting to install it. If you have no technical knowledge you can choose other cloud-based products.
José Lugo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce to store all of our catalog's product information, which is under 500 products right now. We have used other tools in the past but found out about the extensibility power against its competitors.
  • Extensibility.
  • Easy of use.
  • Access to the source code.
  • It could cut back this trend of starting to charge per add-ons on recurring basis.
WooCommerce is well suited for teams that want more flexibility to manage and access their own code. This is currently not possible with other e-commerce tools like BigCommerce which don't let you to have access to your own .html or .php files.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have implemented WooCommerce on multiple websites. If you are already using or plan on using WordPress it’s a wonderful solution with many plugins and extensions that utilize its core to expand to make most store/shop configurations. Being able to easily implement an online store and manage it from your website’s backend makes it convenient to manage.
  • Works with existing WordPress sites.
  • Can be customized with plugins to fit most use cases.
  • Great way to make a store for a side hustle.
  • Could be more user friendly and have better internal analytics.
  • Would love to be able to do more dynamic customizations without a plugin.
  • Leaner code in the front end would be appreciated to improve code-to-text ratio.
WooCommerce can be used for small stores to larger projects. Using plugins and extensions you can customize WooCommerce and WordPress to fit most use cases. If you can be creative, the sky is the limit. Some technical knowledge is needed for setup and maintenance though. Overall I would recommend WooCommerce as its functionality and ability to be implemented on most projects is amazing.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Being a WordPress design agency, WooCommerce is our go-to solution for our internal subscription and payment needs and also our client's e-commerce needs. There are situations where there are better solutions but we find that [for] 90% of what we need WooCommerce works for us and is either free or very low cost.
  • It works out of the box.
  • It's easy to set up for beginners.
  • It's robust enough to handle large stores.
  • There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
  • Without some work it can be slow.
  • It should contain membership and subscription features as default.
  • Some of the options for adding variations can be tricky or confusing for new users.
By default, we recommend WooCommerce for almost every shop solution a client (or ourselves) needs. Ecommerce, memberships, subscription-based business, and digital downloads.

Here are some scenarios where finding another solution may work better.
  • You need an all-in-one solution for your membership site.
  • You ONLY sell digital products
  • You need something quick to test a new concept.
Dustin Brackett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Many of our e-commerce clients utilize WooCommerce for their online shops through WordPress. We have helped dozens of companies create an e-commerce solution using WooCommerce in conjunction with WooCommerce extensions and plugins. It is a simple and easy-to-use, out-of-the-box e-commerce solution for WordPress websites.
  • Ease of use.
  • Simple setup.
  • Tons of extensions and plugins.
  • It can have issues with more complex stores.
  • It can be heavy on load times.
  • Plugins and extensions can be costly.
WooCommerce is well-suited for basic e-commerce websites that don't need a ton of custom functionality. Most stores can be a good fit for WooCommerce, but large stores or stores with massive product libraries should look elsewhere.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I have integrated Woocommerce for a client as part of custom-builds for a few WordPress catalogue and e-commerce sites, mostly for the management of their product catalogues and brands to support requirements on the frontend. In most cases, it’s been used to display high-end products with the e-commerce option disabled, but is in place to prepare for a time when online shopping may be required, to avoid a costly rebuild at that point.
  • Product and inventory management.
  • Extensive plugin ecosystem for various extensions to functionality.
  • Catalogue or e-commerce sites.
  • Multi-brand options.
  • Improved basic features.
  • Better SEO by default.
  • More validation around plugin stability.
WooCommerce is useful for situations where you may be testing the waters on a site, even before deciding to sell the products online. Because of the plugins available and extensibility of features you can go from relatively minimal taxonomy per product to quite complex, which you can then reflect in the front-end - in other words, it’s very flexible to your requirements.
On the flip side, it may be a little more manual to set up than a fully fledged solution out of the box as it is less prescriptive, so there is an element of needing to know what you want and sometimes searching a little to find it (or outsourcing custom dev).
Justin Esgar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature into any WordPress-based website. It makes it really easy to list products, set up shipping, and take credit cards via a slew of different payment gateways.

If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
  • Ease of use.
  • Slew of plugins to get anything achieved.
  • Great support from the company.
  • Can easily build products, either real or virtual, or even subscriptions.
  • Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
  • Some of the additional plug-ins are very expensive, but yet necessary.
If you are building a WordPress-based website and need a shop - you need WooCommerce. Period, end of the statement. If you are trying to just build an e-commerce site and it's not WordPress, no need for it.
Megan Bond | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Not only this software boosted the selling of my products but also it showed me new ways towards marketing my products. It is very much easy to use software and its interface is also very simple and elegant. Since its usage, I am tension-free about the shipping and the payment mode because it offers me a variety of options so that my customers would be at ease.
  • I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
  • This tool helped to build up my online stores.
  • I am very much satisfied from its quality services.
  • It is limited to the integrations with other similar tools.
  • There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
I will recommend this tool with great zest to all those companies who want to initiate their online selling stores. It is a universal platform that will equally benefit all the organizations for the selling as well for the marketing of their product. WooCommerce will definitely add value to your business.
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I currently use WooCommerce to sell full E-Commerce stores, as well as different marketing packages for Small Businesses. I am currently the only person working for my company. WooCommerce makes it possible for a small business such as myself to sell products and services.
  • It gives someone with limited web design experience the ability to easily sell products and services.
  • It easily integrates with Wordpress.
  • It is free to start and get set up.
  • It would be nice to have more access to tutorials on how to set up some of the more complicated features.
  • The shopping cart page itself would be a little challenging for a beginner to set up.
  • A larger variety of display options would be helpful.
WooCommerce is well suited for anyone who is looking to sell any product or service online. It is also easy to set up and transfer to another E-commerce website, making it ideal for someone who is in the web design or internet marketing space. It may not be the best solution for sites with a huge selection of products.
Ruby Javaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use WooCommerce to sell various services to our clients, but primarily business cards and websites. The best thing is that everything is in one place and clients can read everything about the service or product and purchase right then and there without having to make an appointment to come in and learn about the items. Clients also love having the ability to pay by credit card rather than a check or cash.
  • Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
  • Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
  • WordPress integration is great (particularly with an Avada theme) and you really don't have to do much to get your site up and running to start selling. The user interface is pretty intuitive if you have experience with WordPress and it's not all that different from configuring any other plugin.
  • The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
  • Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
  • There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
WooCommerce is well suited for pretty much any type of online store. It works really well with WordPress and has a very extensive library of extensions that you can purchase to customize your store for your needs. You could sell anything from massages to spoons to coffee bean subscriptions on it. But beware the yearly costs if you are selling anything more complicated than one simple product for one price without variations. You will definitely have to purchase extensions for that scenario.
Score 9 out of 10
Vetted Review
Verified User
We use WooCommerce for our ecommerce website. We use Wordpress to publish information on our company and products and WooCommerce to sell computer hardware an accessories. WooCommerce is easy to use and alllows us to manage our webite without having to hire expensive outside consultants which we had to do with our prior website that used the Manento ecommerce platform.
  • Simple product listing
  • Lots of payment options
  • Easy to use
  • Too many updates - Seems like there is always a pending update
  • Better image management
  • I wish it had more native shipment management functionality
Really great for small businesses that cannot afford an outside IT professional. We used to use Magento, but it was so complex and difficult to change unless you hired an outside consultant. So glad that we switched.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it across the entire organization. Multiple users have access to the site - it runs the entire operation.
  • It's easy to get started.
  • The plugin ecosystem is well developed.
  • There is quite a bit of customization the front-end needs to work with most sites.
  • Most plugins provide just enough functionality before you have to pay.
WooCommerce is well suited for simple sites or businesses with a developer on hand who knows the ins and outs of WooCommerce. It's not well suited for a bootstrapped organization that doesn't have a developer on hand.
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